About

Hi, I’m Indiana! A social media strategist and consultant, content creator, and writer with over 15 years of content and marketing experience.

My background

I was eight years old, armed with a glue stick and a big imagination, creating my own magazines just for fun. Fast-forward a decade, and I turned that passion into a career, ditching the homemade magazines for the real deal - a career in print journalism.

I wrote about everything from international celebrities to Nike’s latest high-tech sneakers before moving into digital marketing, where I honed my social media marketing and content creation skills.

These days, I run my own digital marketing consultancy and work with incredible New Zealand brands in the travel, lifestyle, and B2B industries - helping them show up online in a way that feels real, engaging, and strategic.

If you’re after authentic, engaging and beautiful digital marketing for your business, then let’s chat.

View services

  • "We have been working with Indiana for a number of years at Snowball Effect. Her marketing experience and expertise in copywriting, ad creation and management, while coordinating schedules with many stakeholders, has filled a knowledge gap within our organisation and has become a natural extension of our team.”

    — Ben Tan, Snowball

  • “Indiana has been instrumental in helping us deliver business growth for our clients through digital marketing. Her knowledge of all things social media, and her creativity and copywriting skills make her an asset to the team.”

    — Sophie Pollard, Campbell + Co

  • "Indiana has a wealth of knowledge when it comes to marketing and social media. After working together, I have a much better understanding of how to create and track my social media ads."

    — Amanda Thomas, Amanda Thomas Photography

  • “We partnered with Indiana to carry out social media strategy and content creation. From the initial discovery session and brief through to execution, Indiana was thorough, professional and consistently met timeframes. It was clear she did her market research and ensured the content was competitive, intriguing and informative. I recommend her to any organisation looking to improve its social media presence.”

    — Lisa Henderson, The Green Central Park

  • “Indiana has a wealth of knowledge. I left the social media coaching call feeling far more confident and excited about increasing my brand's awareness online. She provided useful frameworks for planning and implementing action and offered great advice about our target audience and how to generate effective content.”

    — Alana Bridger, Central Audiology Taranaki

  • “Indiana has been working with us for the last year and has made our brand extremely visible across social media in New Zealand. She is very structured and never misses a beat when it comes to the preparation and timing of social media posts. She is a key part of the team.”

    — Josh Adams, Ctomi

  • "Indi is a superstar in the digital marketing world! She has worked with us on our Orchestra product to create case studies, blogs and LinkedIn campaigns. These have been of the highest quality and helped drive leads through to our website. Would recommend her to anyone looking for extra marketing resource."

    — Ben Stonyer, Sharesies

  • "Indi is amazing at capturing our business - sharing and keeping our customers and market informed across our social media channels."

    — Karen Pascoe, Barrier Air

  • "We find working with Indiana a breeze! She is creative and on her game when it comes to marketing our brand. Would highly recommend her if your looking to increase your company awareness."

    — Anita Sherry, Sherry Kitchen

Let’s connect

2025, what a year! 🎄 I started the year on leave, welcoming my second baby, before jumping back into work, often with baby H appearing on more than a few Google Meet calls. This year also marked six years and 3.5 years, respectively, working with
One for my time-poor businesses → Your bare minimum December digital marketing plan 🎄 You’ll want to save this one. If the pre-Christmas rush has you running on caffeine and Advent calendar chocolates… and your marketing’s b
October was a goodie! Highlights included a fun low-fi content shoot, two fantastic social media coaching sessions (swipe to see what she said!), and some great client results. Swipe for the details 👉🏼 plus 4 podcasts you need to listen to on you
CLIENT SHOOT: It’s always a pleasure catching up with the team at @barrierair for a low-fi social media content shoot. Despite the rain, the team were absolute troopers and filmed a bunch of content that will be dropping on their feed soon. ✈
I’ve been lucky enough to work with Ben and the Snowball team on their digital marketing for several years now, and I’m still constantly inspired by their passion and purpose. Their commitment to connecting Kiwi investors with growth-sta
September: What I worked on, was inspired by, and five podcasts I loved 👉🏼 that YOU need to listen to. Swipe to reveal.