About

Hi, I’m Indiana! A social media marketing manager, content creator, social media manager, digital advertising specialist, strategist, and content writer with over 14 years of experience in content and marketing.

My background

I was eight years old, armed with a glue stick and a big imagination, creating my own magazines just for fun. Fast-forward a decade, I turned that passion into a career, ditching the homemade magazines for the real deal and jumping into journalism.

I wrote about everything from international celebrities to Nike’s latest sneakers, then made the move into digital marketing, where I honed my social media marketing and content creation skills.

These days, I run my own digital marketing consultancy and work with fantastic New Zealand brands in travel, lifestyle, and B2B - helping them show up online in ways that feel real, engaging, and effective.

If you’re after real, engaging and beautiful digital marketing, then let’s chat.

  • "We have been working with Indiana for a number of years at Snowball Effect. Her marketing experience and expertise in copywriting, ad creation and management, while coordinating schedules with many stakeholders has filled a knowledge gap within our organisation and has become a natural extension of our team.”

    Ben Tan, Snowball Effect

  • “Indiana has been instrumental in helping us deliver business growth for our clients through digital marketing. Her knowledge of all things social media, and her creativity and copywriting skills make her an asset to the team.”

    Sophie Pollard, Cambell + Co

  • "Indiana has a wealth of knowledge when it comes to marketing and social media. After working together, I have a much better understanding of how to create and track my social media ads."

    Amanda Thomas, Amanda Thomas Photography

  • “We partnered with Indiana to carry out social media strategy and content creation. From the initial discovery session and brief through to execution, Indiana was thorough, professional and consistently met timeframes. It was clear she did her market research and ensured the content was competitive, intriguing and informative. I recommend her to any organisation looking to improve its social media presence.”

    Lisa Henderson, The Green Central Park

  • “Indiana has a wealth of knowledge. I left the social media coaching call feeling far more confident and excited about increasing my brand's awareness online. She provided useful frameworks for planning and implementing action and offered great advice about our target audience and how to generate effective content.”

    Alana Bridger, Central Audiology Taranaki

  • “Indiana has been working with us for the last year and has made our brand extremely visible across social media in New Zealand. She is very structured and never misses a beat when it comes to the preparation and timing of social media posts. She is a key part of the team.”

    Josh Adams, Ctomi

  • "Indi is a superstar in the digital marketing world! She has worked with us on our Orchestra product to create case studies, blogs and LinkedIn campaigns. These have been of the highest quality and helped drive leads through to our website. Would recommend her to anyone looking for extra marketing resource."

    Ben Stonyer, Sharesies

  • "Indi is amazing at capturing our business - sharing and keeping our customers and market informed across our social media channels."

    Karen Pascoe, Barrier Air

  • "We find working with Indiana a breeze! She is creative and on her game when it comes to marketing our brand. Would highly recommend her if your looking to increase your company awareness."

    Anita Sherry, Sherry Kitchen

Let’s connect

A quick recap of May 🍂 Swipe for a peek into what I've been up to. May flew by in an autumn flurry of Mother’s Day, part-time work, daycare drop-offs, first-of-the-season colds, and deadlines. What was one of your May highlights?
It was a joy working with the talented Brooke from @_olivierstudios in a social media coaching role. If you’re unfamiliar with Brooke’s work, you’re missing out! Her design and creative direction consultancy work is exceptional, an
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Juggling kids and a career? Discover 10 (realistic) hacks that take me from Peppa Pig to client gig. 🐷💻 These are all hacks that keep me on track each week as I juggle two kids and running a thriving business. 👉🏼 Like this post? Share with a f