About

I’m a social media marketing coach, manager, advertising specialist, strategist, and content writer with 15 years of content and marketing experience. I’ve worked with global brands like Airbnb and Nike, big corporations, and New Zealand businesses in the lifestyle, travel, hospitality, and business spaces.

My background

I have 15 years of experience working with some of New Zealand’s leading publishers, established brands, and small Kiwi businesses. I love helping companies to share their unique stories, grow brand awareness, and ultimately sell their services or products through social media and digital marketing.

  • "We have been working with Indiana for a number of years at Snowball Effect. Her marketing experience and expertise in copywriting, ad creation and management, while coordinating schedules with many stakeholders has filled a knowledge gap within our organisation and has become a natural extension of our team.”

    Ben Tan, Snowball Effect

  • “Indiana has been instrumental in helping us deliver business growth for our clients through digital marketing. Her knowledge of all things social media, and her creativity and copywriting skills make her an asset to the team.”

    Sophie Pollard, Cambell + Co

  • "Indiana has a wealth of knowledge when it comes to marketing and social media. After working together, I have a much better understanding of how to create and track my social media ads."

    Amanda Thomas, Amanda Thomas Photography

  • “We partnered with Indiana to carry out social media strategy and content creation. From the initial discovery session and brief through to execution, Indiana was thorough, professional and consistently met timeframes. It was clear she did her market research and ensured the content was competitive, intriguing and informative. I recommend her to any organisation looking to improve its social media presence.”

    Lisa Henderson, The Green Central Park

  • “Indiana has a wealth of knowledge. I left the social media coaching call feeling far more confident and excited about increasing my brand's awareness online. She provided useful frameworks for planning and implementing action and offered great advice about our target audience and how to generate effective content.”

    Alana Bridger, Central Audiology Taranaki

  • “Indiana has been working with us for the last year and has made our brand extremely visible across social media in New Zealand. She is very structured and never misses a beat when it comes to the preparation and timing of social media posts. She is a key part of the team.”

    Josh Adams, Ctomi

Let’s connect

🎄 As 2024 draws to a close, I want to thank the businesses and individuals who have supported me this year. 🍸 It’s been a tough year for small businesses, and your support, whether through engaging with my social media content, booking a soc
I was thrilled when equity management platform Orchestra approached me earlier this year, looking to take their LinkedIn presence to the next level. 🔝 Their goal was to make a significant impact on the platform and boost their brand presence across
SEPTEMBER: A few favourite offline and online moments. 1. I wrapped up a successful social media advertising campaign for @snowballeffectnz to promote their capital raise for Reefton Distilling Co. A highlight was a single $300k Meta advertising con
🧘🏼‍♀️ My client was making this common mistake. Are you guilty, too? A common mistake I see businesses make on social media is thinking that focusing on more sales-related content will increase sales. Not true ✋🏼 Consumers are overwhelmed