Nine evergreen content ideas for your next blog article

You may have heard the term ‘evergreen content’ before and wondered what it is.

Read on for the lowdown on why you should be sharing evergreen content on your blog and social media accounts.

Evergreen content refers to search-optimised articles that aren’t time-bound. In fact, evergreen content can continue to draw in audiences months and even years after they were first published, making it a powerful tool for your blog and social media profiles.

Below are nine evergreen content ideas to help get you started:

💸 1. How-to guides - e.g. for a financial advisor, ‘How to set a family budget you’ll actually stick to’.

🏡 2. Solve customer pain points - e.g. for an interior design or cleaning business, ‘how to remove scuff marks from a wall’.

🥇 3. Share case studies - e.g. for a PR agency, 'successful results from a recent client campaign or project.

📈 4. Frequently asked questions - e.g. for an investment firm, ‘What’s the difference between investing in public and private businesses?’

📄 5. Glossary of industry terms - e.g. for an accounting business, shed light on tricky industry terminology.

🛁 6. Tutorials - e.g. for a cleaning company, ‘How to clean your shower with pantry items’.

📱 7. Share industry-relevant resources - e.g. for a business advisor, ‘How to set up a business in three easy steps’.

🌏 8. Cover a relevant historical event - e.g. for a library, ‘10 fascinating and little known facts about Captain Cook’.

🎙 9. Interview an industry thought leader - e.g. for an advertising agency founder, ‘the three campaigns which shaped my career’.